Pay-Per-Click Services

Regardless of your budget, you can advertise on Google. There are no minimum spending requirements and you are only charged when someone actually clicks on your ad, not when the ad is displayed.

You create your own ads and choose keywords, which are words or phrases related to your business.

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

People can simply click your ad to make a purchase or learn more about you.

Benefits of using Google AdWords:

• Google content network – this network reaches 80% of global internet users.  This makes this the world’s #1 advertising network. 
• Quality leads – Google’s targeting technology matches your ads with web users that are most likely to buy your product or service.
• Reporting tools are included so you can see which ads have been working and which ones have not.  The reports are customizable allowing you to get the information you need.
• Keyword tool helps generate some popular keywords that will help improve the performance of your advertising campaign.
• You can estimate your keyword costs by using the tool provided to estimate your traffic and costs.
• You can set the region(s) where you want your ads to appear and you can get noticed on Google Maps.

For more information or to sign up for this service, go to Google AdWords now.

You are in total control of your advertising with Yahoo’s Sponsored Search.  You create your ads, you choose the keywords, you write the text and you decide the maximum amount you want to pay.

When a potential customer types one of your keywords into the search box, your ad appears.  The maximum cost-per-click amount and the quality of your ad determines where your ad appears in the results.

As with other pay-per-click marketing, you only pay when your ad is clicked on.

Some other tools available from Yahoo:

• Enhanced tools enable you to target a specific audience by demographics, local or national audience and even the time of day your ad appears.
• You can rotate more than one ad to determine which one drives the most traffic to your site.
• Keyword suggestion tool help you to choose the best keywords for your business.
• Once you have opened an account, customer service representatives are there to help you optimize your marketing campaign.
• Yahoo’s Forecasting Tool estimates the number of clicks you could get and helps you to determine your maximum cost-per-click.
• Real-time reports help you to track how your advertising is working and what you are spending at any time.

For more information or to sign up, go to Yahoo’s Small Business marketing page.

Ask Sponsored Listings is a quick and easy way to reach millions of potential customers that are not using other search engines. 

As with the other pay-per-click services, you are in control of your ads and your budget. 

Benefits of Using Ask Sponsored Listings:

• You have access to the 4th largest search network with the ability to connect to 73 million unique users.
• You can reach unique users who are not using other search engines.
• The average cost-per-click is lower than some of our competitors therefore your dollar goes further.
• There are no minimum amounts to spend.
• We have a team of specialists that are available to help you get the maximum return for your dollar.
• Ask’s proprietary software allows you to track and evaluate each click as they happen prior to being billed.  Plus, they have an analysis team which reviews logs and checks for irregular patterns. 
• Filtering software identifies invalid click activity so you are not billed for these types of clicks.
• You can target your audience by country, state, city or zip code.

Information on Ask Sponsored Listings is available here.

Microsoft also has a pay-per-click advertising tool.  You create your account, define your target market and set your budges.  You can import your search campaign and access over 40 million unique users.  With Live Search adCenter, there is a $5.00 fee to sign up.
With MSN adCenter you have the following capabilities:

• Target the customers by setting up your campaign by demographics such as location, age, gender and more.
• You can choose up to 100 keywords including negative keywords.
• Performance data is available to enable you to improve your advertising campaign.
• There is a new community site which allows you to “talk” to other customers and members of the adCenter team.
• adCenter has an accreditation program which helps you learn about Microsoft search advertising.

To sign up or get more information go to Microsoft Live Search page.